Years of working with the world’s leading medical teams on redefining their tactical plans has taught us several lessons:
- Saying you want to be innovative and being innovative are very different things
- Teams must have confidence that any new approaches or tactics will still deliver against core objectives before they will feel confident to explore new options
- The most impactful tactics are those based on an empathetic understanding of relevant stakeholders
- Co-creating tactics with these stakeholders can be a transformation experience
- Confidence in implementation requires key decision makers to be actively engaged in development and critical review cycles
- Rapid prototyping and “learning by doing” reduces risk and accelerates implementation timelines
Selected examples of Coactuate supporting tactic development:
Top 5 Global Pharma
Developed and prototyped new approach to business development.
In co-creative workshops, develop full tactical platform to support organization transformation.
Large community hospital
Co-created several tactics to refine patient experience for most at-risk patient population.