Unsure of how to prepare and react to a competitor’s upcoming trial data readout, our client partnered with Coactuate to develop pre-emptive and reactive strategies based on potential competitor clinical trial outcomes and activities. Coactuate constructed scenarios based on extensive research, including interviewing a diverse range of stakeholders and external thought leaders familiar with the changing market and disease area. Coactuate engaged the client readiness team to rapidly generate strategic implications according to potential scenarios, setting them up for success. Specific recommendations and guidance were prepared for all team areas including clinical trial operations, medical affairs, and commercial operations.
Following the project, the client was able to prioritize and sequence investments across all areas. All teams and sub-teams had a clear understanding and detailed tactical plans for what to do under each different competitor trial outcome.